"Consultant sees cash cow in albino groundhog; Proper branding could turn one day a year fame into a year-round marketing celebrity"

I see our council has now hired a consulting firm to market "The Rodent". What the hell is the matter with these people? Again wasting our tax dollars on a captured wild animal being imprisoned in a cage. We have a world class beach which can draw more people on a Friday afternoon in June than that rodent can attract in 5 years. Another waste of $$