Advertising on the SBP

garym — Sun, 25 Apr 2004 08:56:08 -0400

How can I advertise on the South Bruce Peninsular?

Good question, and a frequent question, and the short answer is our SBP does accept advertising, and it is affordable and effective.

SBP is a banner-free zone

You may notice that our SBP doesn't cram every page with graphic advertisements -- the truth is, graphic advertisements just don't work, they have a horrible clickthrough rate and the eye-tracking surveys tell us that people are very adept at ignoring irrelevent imagery on a webpage as they focus on what they came for, the text.

As a service to our advertisers, we don't run banner ads, and I feel sorry for those who may have spent good money on such ads on other websites. It doesn't work, folks, bottom line.

text rules

What does work is a simple string of text; people are drawn to text. Once we learn to read, it's virtually impossible to not read any words in our visual field.

For this reason, we chose to run our advertising through the Google Ads Network -- using GoogleAds, you bid on certain keywords and pay by the clickthrough, and you can pay as much or as little as you wish; ad rates start from about $0.05 with minimum orders of about $5, and that's advertising everyone can afford.

And it gets better: When you buy google ads, you are not just placing advertising on our website, you are also buying ad-rotation space on all other GoogleAd partners.

textile1

South Bruce Peninsular - Advertising on the SBP - Comments

Advertising on the SBP